1 in 4 Wesites Fail - November 29, 2007
The FSA (Financial Services Authority) today announced a review into 77 companies websites produced some astonishing results.
25% of the websites didn’t provide clear and unbiased information. The FSA also stated the websites were difficult to use.
“For many people the internet is the channel of choice for shopping around for financial products,” said Dan Waters, director of retail policy and themes at the FSA.
“It is so important that firms’ websites are fair, clear and not misleading,” he added
The FSA will review the websites again in March and said if the websites were to remain substandard they will take action.
I recently read that companies who update and redesign their websites regularly see increases in sales when compared to those that do not update or redesign regularly.
I agree that a redesign does help, however, it has to be done and planned out. I have seen and worked with companies that rush into a website redevelopment and do not plan and think about the uses or how users currently use the website.
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